CREATIVE STRATEGY
Membr is a fitness software company. They hired me to oversee their marketing and communication strategy and processes, but during my time with them, I completed many more milestones that are now part of my portfolio, including but not limited to content strategy, social strategy, office rebranding and team merchandise.
Content strategy for Membr (the work covered the period from 2018 to 2023)
Content strategy for Membr as part of the overall Brand & Creative Strategy (includes a Brand Guide, Website Rebrand, Blog Strategy, Podcast, Ebook Series and Social Strategy)
Social strategy for Membr as part of the overall Brand & Creative Strategy (includes content strategy and management across Facebook, Instagram and LinkedIn with Mockups, Video Posts, Team Posts and Carousels)
Office rebrand strategy for Membr as part of the overall Brand & Creative Strategy (includes a Brand Identity, Logo Rebrand, Office Walls, Office Signs, Brand Presentation, Team Branding, Team Video, Brand Story, Merchandise)
Team branding & merchandise for Membr as part of the overall Brand & Creative Strategy (includes Team Guide, Hoodie, Notebook, Water bottle, Pens, Keyring, Stress ball and Stickers)
Content strategy for Membr (project overview and milestones)
Turning Membr into an award-winning brand and one of UK’s fastest growing companies was possible through a clear brand identity with strong brand values, consistent team branding and a powerful brand vision that promoted a healthier world.
